Leslie Poku

I help people get noticed for their work. Prolific writer. Marketer.

Why Mobile Commerce Is Key For Targeting Millennials

eCommerce
Leslie Poku
Thu, 04/12/2014 - 16:00

Millennials, 18-34 year olds, are not just, typically, known to be early adopters they are a growing population who will shape the future of all industries. It is important to understand their behavior if you want to know where your industry is heading.

Emarketer did a study and found that out of the 64.1 million people in the UK, millennials make up 23% of the population. This means that 14,743,000 millennials currently live in the UK. It only makes sense that this group have the highest level of smartphone ownership.

98.6% of millennials own a mobile device. They are arguably, the most important demographic when it comes to mobile commerce because they are so known to try new products and services early on.

Oracle Mobile conducted a survey and discovered that 48% of UK millennials, 54% of millennials globally, are less likely to use a business’s other products if they have a poor mobile experience. 31% of millennials in the UK say that they would be less likely to recommend a company’s products if this was the case.

This means that you could lose revenue from up to half of all millennials, and their networks, if you lack mobile commerce functionality, or an efficient mobile commerce website and app.

IMRG and Capgemini have say 40% of all online retail sales come from mobile devices, and the majority of millennials in the UK actually like to buy products and services from companies via their mobiles. 73% of millennials globally, and 63% of them in the UK like to make mobile purchases.

This makes them a market you cannot afford to miss, if your products and services solve their issues and are priced accordingly.

Leslie Poku

I help people get noticed for their work. Prolific writer. Marketer. Strategist. People person. I have worked with global brands, and enjoy participating in entrepreneurial endeavours. Keeping my fingers on the pulse of all things social.

Learn how to master the web with our newsletter Get great insight into the web industry from our team of experts.

More posts in: eCommerce

customer reviews
Design
eCommerce

Ideas for big (and small) companies

Food for thought from booking websites' maps to user rating on ecommerce websites.

engage your audience
eCommerce

Using engaging details to engage your customers

Don’t hold back, you want people to want you.

eCommerce

Why Message Those Who Abandon Your eCommerce Site?

Cart abandonment is when somebody visits your website and does not complete a purchasing decision.

eCommerce

Five Top Mobile Commerce Apps

eCommerce is a growing industry, in particular, the mobile ecommerce industry is rapidly advancing. Consumer behavior has changed, and people are more comfortable with sharing their payment details online.

eCommerce

Two Ways To Retarget Lost Online Customers

Abandoned shopping cart is something that eCommerce experts love to talk about.

eCommerce

Could Your Business Benefit From Social Commerce?

Social commerce is using online tools such as social media platforms to interact and build relationships in order to assist sales.

eCommerce

Does Your eCommerce Site Take Too Long To Load?

First impressions are important, and we judge people based on what we see before anything else.

eCommerce

Ways To Increase Traffic To Your eCommerce Site

When it comes to marketing an eCommerce website, increasing website traffic is usually something business people struggle with.

eCommerce

Why Mobile Commerce Is Key For Targeting Millennials

Millennials, 18-34 year olds, are not just, typically, known to be early adopters they are a growing population who will shape the future of all industries.

eCommerce

3 Mobile Commerce Trends To Watch

Mobile commerce or as m-commerce is here to stay. The industry has seen some major growth in the last two decades.

eCommerce

3 Tips To Help Stay On Top Of Mobile Commerce

It is no surprise that with the changes the advent of the internet has introduced to the world of technology, consumers are also changing in their behavior and expectations from businesses and brands.

eCommerce
Development
eCommerce

5 tips to a successful eCommerce site.

Creating a fantastic eCommerce site can be easier than you think with our top 5 tips to success.

eCommerce

Ways To Increase Customer Retention For Your Website

What does customer retention mean? It is the act of getting more customers to stay loyal to you and continue to buy from you overtime.