Jamie Harper

Jamie Harper

Spend days duking it out with synonyms, sometimes for global brands.

Win over new blog subscribers with a few simple words

Copywriting
Jamie Harper
Fri, 23/10/2015 - 10:30

It’s a good feeling when people engage with your content. The email inbox can be a horrendously busy place, but those alerts informing you of a new blog subscriber never get old. At this point you have two options:

  1. Think about how nice it is that your community is growing and then move on with your day;
  2. Send an email that will improve your web traffic, build your following and cement connections with your readers.

Decisions, decisions.

To show you what we mean by this, consider the following. Your reader, let’s call him Alfie, stumbles across one of your blog posts and likes what he sees. So he reads another. That’s a winner too. Alfie decides he’d like to read your content on an ongoing basis. He signs up for email updates so he’s right on the pulse each time you publish something new.

Then he gets an email like this.

Or like this.

Or even like this...

What’s going on here?

What James Clear, TripAdvisor and The Writer have figured out is that the moment someone joins your community is a fantastic time to show off your best content. That might be your most popular blog posts, a snazzy white paper or an amusing video. Anything goes.

And there are some good reasons for reaching out.

4 reasons it rocks to promote your best content to new email subscribers

1. Instant rapport

You and your reader are new to each other. Hooking them up with your best content is a great way to build a connection, right from the get go.

2. You get people engaged with your brand

New readers will likely be unfamiliar with who you are, what you stand for and - possibly - even what you do. Pointing them in the direction of your best content will help to reveal some of the story behind your business.

3. You boost your traffic

Your website is there for a reason, right?

4. They might share your content with their network

It’s a truism of the digital age that the best, most affecting content gets shared. Giving your new subscribers a taste of your finest gives you an opportunity to reach a whole new audience.

When someone subscribes to receive updates from you it’s a sure sign that they like what you do. So why not take advantage while they are at their most curious and excited about you? Directing your reader to carefully chosen morsels from your silo of tasty content will deepen their engagement with you and have them looking forward to your future updates.

Worth writing some nifty articles for? Absolutely.

Make your dent in the www with great content. Hire our copywriters.

Jamie Harper

Copywriter,
London Design Works.

Communication pervert with BA (Hons) in English Language Studies and 1.25 million words in the portfolio. Spend days duking it out with synonyms, sometimes for global brands. Spend downtime wondering what kind of hands the person who invented shrink wrap has.

Learn how to master the web with our newsletter Get great insight into the web industry from our team of experts.

More posts in: Copywriting

Copywriting

Why your writing isn’t finished when you think it is

In a digital world built on immediacy, a little patience will transform your writing.

Copywriting

How long should your blog posts be?

The definitive answer to this much-debated question might not be what you were expecting. Props to you if you already knew.

Copywriting

People don’t understand your writing. Here’s how to fix it.

Playing a simple game of catch can teach you a lot about getting your message heard.

Copywriting

Win over new blog subscribers with a few simple words

There’s something ridiculously easy you can do to build an instant connection with new subscribers.

Copywriting

And never start a sentence with a conjunction...

There never has been - and never will be - anything wrong with starting a sentence with and or but. Here’s the skinny.

Copywriting

The importance of writing with purpose (and how to do it)

Irresistible copy requires you to zero in on a few fundamentals.

Copywriting

1 sentence that will help you stick to your blogging schedule

Keeping your blog updated with prime cuts of content is hard. This little trick may help to rein in your stress levels.

Copywriting

What school didn’t teach you about writing for the web

If you’re dubious that your academic years were the biggest influence on your writing, here’s something to ponder.

Copywriting

Still think content is king? Think again.

When it comes to growing your presence online, the popular message is that quality content rules the roost. Fair enough, right?

WriteFull
Copywriting

New app claims to automatically improve your writing

With the European Commission and Harvard University among its users, Writefull has some pretty heavyweight ambassadors. Just don’t expect it to turn you into Hemingway.

Copywriting

How often should your business be blogging?

It must be one of the most frequently asked questions in the blogosphere: How often should you post?

Ban this word from your business. Right now.
Copywriting

Ban this word from your business. Right now.

750,000 words capable of being wrought into sentiments that would bring a tear to the eye of Dickens

Christmas
Copywriting

5 last minute tips for your email marketing this Christmas

Lights festoon the streets. Shoppers wear stroppy faces. Somehow, Christmas is here already. That means it’s time for three things: mince pie scoffing, mulled wine quaffing and making the most of your Christmas email marketing.

Yourself
Copywriting

Want persuasive copy? Stop thinking about yourself.

Question: People come to your website to read about your business, right?
Wrong.
They come to find the answer to a problem.

Typewriter
Copywriting

Why you should and shouldn’t write your own content

Sometimes the closer you are to something, the less you are able to see it.

Typewriter
Copywriting

Why creating good written content is like scoring a symphony

Beautiful melodies build up one note at a time. What’s mind-blowing is that this unit, the individual note, means next to nothing on its own.

Keywords
Copywriting

Want to rank well in Google? Stop freaking out about keywords.

So you want to appease Google in a post-Hummingbird world? Keywords matter way less than most people realise.

The truth about scan-reading online
Copywriting

Is your content really ignored? The truth about scan-reading online.

You know all that painstakingly crafted content on your website? Yeah, your visitors aren’t reading it. At least that’s what a number of experts would have you believe. Wrongly, in our opinion.