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Copywriting

Why your writing isn’t finished when you think it is

In a digital world built on immediacy, a little patience will transform your writing.

Copywriting

How long should your blog posts be?

The definitive answer to this much-debated question might not be what you were expecting. Props to you if you already knew.

Copywriting

People don’t understand your writing. Here’s how to fix it.

Playing a simple game of catch can teach you a lot about getting your message heard.

Copywriting

Win over new blog subscribers with a few simple words

There’s something ridiculously easy you can do to build an instant connection with new subscribers.

Copywriting

And never start a sentence with a conjunction...

There never has been - and never will be - anything wrong with starting a sentence with and or but. Here’s the skinny.

Copywriting

The importance of writing with purpose (and how to do it)

Irresistible copy requires you to zero in on a few fundamentals.

Copywriting

1 sentence that will help you stick to your blogging schedule

Keeping your blog updated with prime cuts of content is hard. This little trick may help to rein in your stress levels.

Copywriting

What school didn’t teach you about writing for the web

If you’re dubious that your academic years were the biggest influence on your writing, here’s something to ponder.

Copywriting

Still think content is king? Think again.

When it comes to growing your presence online, the popular message is that quality content rules the roost. Fair enough, right?

WriteFull
Copywriting

New app claims to automatically improve your writing

With the European Commission and Harvard University among its users, Writefull has some pretty heavyweight ambassadors. Just don’t expect it to turn you into Hemingway.

Copywriting

How often should your business be blogging?

It must be one of the most frequently asked questions in the blogosphere: How often should you post?

Ban this word from your business. Right now.
Copywriting

Ban this word from your business. Right now.

750,000 words capable of being wrought into sentiments that would bring a tear to the eye of Dickens

Christmas
Copywriting

5 last minute tips for your email marketing this Christmas

Lights festoon the streets. Shoppers wear stroppy faces. Somehow, Christmas is here already. That means it’s time for three things: mince pie scoffing, mulled wine quaffing and making the most of your Christmas email marketing.

Yourself
Copywriting

Want persuasive copy? Stop thinking about yourself.

Question: People come to your website to read about your business, right?
Wrong.
They come to find the answer to a problem.

Typewriter
Copywriting

Why you should and shouldn’t write your own content

Sometimes the closer you are to something, the less you are able to see it.

Typewriter
Copywriting

Why creating good written content is like scoring a symphony

Beautiful melodies build up one note at a time. What’s mind-blowing is that this unit, the individual note, means next to nothing on its own.

Keywords
Copywriting

Want to rank well in Google? Stop freaking out about keywords.

So you want to appease Google in a post-Hummingbird world? Keywords matter way less than most people realise.

The truth about scan-reading online
Copywriting

Is your content really ignored? The truth about scan-reading online.

You know all that painstakingly crafted content on your website? Yeah, your visitors aren’t reading it. At least that’s what a number of experts would have you believe. Wrongly, in our opinion.