Digital for publishers
A publishing platform is a large archive, a daily deadline and a business model all running through the same CMS. Twenty years of content has to stay findable, editorial has to move fast, and the paywall has to know who has already paid. Most of the difficulty is in the joins.
What usually needs fixing
Twenty years of content sits in a taxonomy nobody quite trusts, so search gets worse the more you publish.
Extra required fields and a slow save button turn every article into friction on the worst hour of the day.
Metering, subscriptions and print entitlements live in separate systems, so a paying subscriber still hits a wall.
Systems we integrate with
Typical publishing stackNo two publishers run the same stack. These are the systems that come up most often, and the ones we plan for at architecture stage rather than discover halfway through a build.
CMS and editorial workflow
The system editorial lives in all day. It has to be fast, and it has to hold twenty years of history without slowing down.
Subscriptions and paywall
Metering rules and entitlements that agree with each other, so a subscriber never has to prove they've paid twice.
Payments and billing
Recurring billing, failed-payment recovery and print-plus-digital bundles reconciled to one subscriber record.
Search and taxonomy
A controlled vocabulary the archive can be trusted to search against, not a folder structure dressed up as one.
Email and audience
Newsletters and audience segments that stay true to subscription status without a manual export.
Analytics and ad tech
Measurement built for a publisher's real questions — engagement and retention, not just traffic — with consent handled properly.
How we build the joins
An integration is not finished when data moves. It is finished when it fails safely, and someone knows.
We agree early which system owns each field, so nothing overwrites anything by accident.
Transactions queue and retry. An outage delays a sync; it never loses a record.
Errors surface to a named person with enough detail to act, rather than sitting in a log.
Providers change. We keep integrations behind a boundary so replacing one is a job, not a rebuild.
Then hand it to your team
The point of the architecture is what it lets your team do afterwards. Publish on deadline, adjust the paywall, launch a new section, migrate an archive, without a ticket and without us.
Send us your publishing stack
Tell us which CMS, which paywall provider and what has to keep working on deadline. Thirty minutes is usually enough to say whether it is a six month job or a two year one.
020 3608 2525