Building the Legend
About Harley Davidson

Harley Davidson are a truly renowned global company, producing iconic bikes and apparel. 

Building the Legend

The Building the Legend site came out of necessity from community ride organisers and feedback from the riders, they wanted a central site where they could interact with fellow Harley riders as well as upload the photos and videos from the recent meet-ups. The final site is super easy to use, and gets people talking.


Community features

The crux of the site are the community features, items such as the message forum, where people involved in building the brand awareness through local meet-ups can post ideas and topics for everyone to get involved with.

Easy to use. The site had to allow people of all technical experience to generate new topics and upload whole photo galleries. Spending time tuning this area really helped.

"The site had to be really easy to use for the community to feel they could add to it with ease and no hesitation, they loved every part." - Susanne Helle, London Design Works.

Perfect tone

The site designs were produced by the fantastic team over at Just Design. We worked very closely with their team to make sure everything was carried over perfectly from design through to final build, not just in detail but also in the pure tone of the site, to make sure it suited H-D in every way.

Easy reporting

Due to the nature of the site we produced easy to use and intuitive reports, which helped the organizers have real measurable feedback on how the site was being used and interacted with, so they could further help and support their community as a whole.


Get in touch

Let's create fresh digital experiences

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1 Primrose Street

Phone & email

0207 490 2311

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Transport links

Tube and national rail:
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