Case study · Financial technology
TIM Group
A customer-facing site for a financial technology firm, guiding each type of client to the right product, with animations the marketing team controls from the CMS.
- Client
- TIM Group
- Sector
- Financial technology
- Scope
- Customer-facing website and CMS-managed animation
- Reach
- Offices in over 40 countries
The problem
TIM Group develops technology for the finance sector and has offices in over 40 countries. It needed a new customer-facing site showing the full range of what it offers.
Its clients come from very specific sectors and areas of finance, each looking for something different. The site had to get each of them to the right place quickly, and keep up as the business changed.
What we had to solve
Several audiences, one site
Different client groups needed clear routes to the products relevant to them.
Animation without hard-coding
TIM Group had specific ideas for animation, and every word and image in it had to stay editable.
A site that keeps up
New products and messages had to go live when the business was ready, not when a developer was free.
What we built
A site structured around core journeys, so each type of client is guided through to the sections that matter to them.
Custom welcome animations showcase individual products, and every piece of imagery or text inside them is managed in the CMS. The team can change an animation as easily as a page.
Core journeys
Routes through the site for each type of client.
CMS-managed animation
Text and imagery in every animation editable by the team.
Fully editable pages
Updates applied whenever the business needs them.
The outcome
TIM Group has a site that speaks to each of its client groups and an animation system its own team controls, so the site moves at the pace of the business.
Got a process like this?
Applications, assessments, panels and deadlines. Thirty minutes on the phone is usually enough to tell you whether it is a six month job.