Case study · Community
Building the Legend
A community site for Harley-Davidson riders and ride organisers, with forums, photo and video galleries, and reports showing organisers what was working.
- Client
- Harley-Davidson
- Design
- Just Design
- Scope
- Rider community platform and reporting
- Users
- Riders and ride organisers
The problem
Building the Legend came from Harley-Davidson's community ride organisers and from riders themselves. They wanted one place to talk to fellow riders and share the photos and videos from local meet-ups.
Those meet-ups build awareness of the brand, so the site had to encourage people to take part, and show organisers how the community was using it.
What we had to solve
Riders of every technical level
Anyone had to be able to start a topic or upload a gallery without hesitating.
Whole galleries, not single photos
A ride produces dozens of photos and videos, so uploading had to handle them in one go.
The tone of Harley-Davidson
Just Design's designs had to be carried through to the build in every detail and in tone.
Proof it was working
Organisers needed measurable feedback on how the site was being used.
What we built
A community site built around a message forum where organisers and riders post ideas and topics, and galleries where anyone can upload a whole ride's photos and videos. We spent time tuning these areas until they felt effortless.
We worked closely with Just Design to carry their designs through, then added clear, intuitive reports so organisers could see how people were using the site and support their community.
Community forum
Topics and ideas from organisers and riders.
Photo and video galleries
Whole rides uploaded in one go.
Faithful build
Just Design's designs carried through in detail and tone.
Engagement reports
Measurable feedback for organisers.
The outcome
Riders took to it, and organisers could see what was working and use it to support their communities. The site did what it was built for: it gets people talking.
Got a process like this?
Applications, assessments, panels and deadlines. Thirty minutes on the phone is usually enough to tell you whether it is a six month job.